Could Pokemon Go bring clients to the door of TPM Pro clinics?
There is a continual mantra of the benefits of physical activity, an ongoing campaign to increase participation in movement across the board, making movement and health a familiar pairing. Many appear identify movement matters.
So where’s the problem?
Four years on from The Lancet’s 2012 message that concluded physical inactivity as on an equal footing with obesity and tobacco as a modifiable risk factor for chronic diseases, the journal is now identifying policy makers ‘must do more to help individuals do more’. People need to be more active. Without action from Government, the WHO target of a 10% reduction in physical inactivity by 2025 will be missed.
App(t) timing? Pokemon Go!
This rather stark warning is set against the backdrop of the release of an app that is indivertibly increasing physical activity: described by commentators as ‘secretly the best exercise app out there’, the ‘greatest unintentional health fad ever’ and one that ‘seems to be getting people moving’. At time of writing it had been downloaded more than 75 million times. In light of the need for more physical activity surely such a figure is to be welcomed? Perhaps. When the app is identified as Pokemon Go there may be some if not many reservations.
Lost the plot or moving a lot?
For the traditionalist, the links between the benefits of Pokemon Go and the adoption of a healthier, more active lifestyle may seem tenuous, perhaps even bizarre. Indeed, the game has caused controversy. The first Pokemon Go related accident occurred within hours of its release in Japan, in New York a player needed to contact the emergency services after becoming lost in the woods, whilst on the South coast of England there were worrying reports of people playing the game whilst in the sea. Yet, Pokemon Go does require people to move.
Such is the state of play in 2016 that the trigger for more individuals to utilise their body in the fundamental quality that is movement is a game on a hand held device, fighting Japanese monsters. Whether we find this situation one full of potential for a more active future or a sad reflection of our times it’s clear movement has value and we need more of it, a message championed by the world’s leading authorities on the matter.
The phrase ‘look after your movement and your movement will look after you’ never seemed more relevant. Movement falls into that category of things that we begin to really value once it’s gone, difficult or diminishing. There is then the need to look after the health of our movement and this is what TPM Pro clinics do. TPM Pro clinics help clients look after their Movement Health so that however they choose to spend their free time and their movement, their choice can be put in to action, attaining and sustaining physical activity that the 2025 target is reached.
Borodulin, K., Wennman, H., Mäki-Opas, T., & Jousilahti, P. (2015). The public health goals of WHO for increasing physical activity are achievable. Data Brief: 2015_023.
Das, Pamela et al.(2016). Physical activity—time to take it seriously and regularly. The Lancet , Volume 0 , Issue 0 .
Schwartz, T, (2016). Pokemon Go is Secretly the Best Exercise App out there". IGN. Retrieved July 28, 2016.
Ho, V. (2016). Japan suffers its first 'Pokémon Go' accident just hours after the game debuts". Mashable. Retrieved July 28, 2016
Belluz, Julia. (2016). Pokémon Go may be the greatest unintentional health fad ever".Vox.
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